What others said

Every single quote about me on this site is unedited and comes directly from its author. I wouldn‘t have it any other way. There have been occasions when people have asked me to write something, to which they‘ll put their name. I have politely refused. What you see is what you get…




I worked with Michael on many projects over a period of several years, and time and again he was able to pull out a strong story from a mass of disparate, often contradictory information. Without fail, and whatever the audience, he creates communications that are bang-on target and striking in their clarity, whether it's identities, websites, film storyboards, brochures, presentations or exhibition stands. He seems able to maintain this record (and remain good-humoured!) even when faced with seemingly impossible deadlines.


Ben Peace

Design Engineer

Intelligent Energy

(now a sustainability specialist)

I wholeheartedly endorse Michael Darby's work and without reservation. Michael brings to the consulting, design and execution process a rare combination of pragmatism and outstanding creativity.
He possesses a capability to get inside the needs of a business or project and articulate a proposition or message which is empathetic, accurate and compelling. Michael will do what it takes to deliver a high quality outcome for his client and his design effectiveness work is without doubt the best I have observed over the last 15 years. 
Hire him - you‘ll wish you'd done it years ago!


Iain Melville


Reed Construction Data

(formerly also CEO of TMA Ventures, Miller Freeman, IIR)

Michael is highly responsive and judges well where he can build positively on the client brief. His work was exceptionally well controlled under a high degree of complexity and time pressure and the result created material of sufficient quality to endure through several years of senior manager and strategic change.


Maxine Birmingham

Strategy Manager


(now Head of Fixed and Converged Propositions at Vodafone)



I‘ve known Michael for most of my working life yet only quite recently had the pleasure of working with him. I've found that in the world of branding there are many more hired guns and mercenaries than those who deeply care about the brands they are supposed to curate. He really does care for the brands he helps. His default mode is to go out of his way to ensure that everything that can be done will be done – however much midnight oil it requires. I‘m looking forward to working with him more and would highly recommend him to anyone.


John Owrid

Chairman, Sporting Mouth