This began as a retail project while I was at McColl. However, I saw the opportunity to reinvigorate what had been a relatively downmarket brand and integrate it (quite literally) within the fabric of the retail environment. Etched graphics were included in the glazing and marble, and travel related graphics enhanced an upmarket, bespoke travel consultancy feel. A new logo was created for Sally Travel to match the CEO’s aspirations for world travel domination!
Sally Travel's interiors were designed by Anthony Tiley, the store graphics by Joseph McGlennon and the Sally identity by Alex Nisbett.