I had the privilege of working with Michael during our corporate re-branding initiative. Michael immersed himself into our business and took the time really get to know the industry, our customers and our people. He solicited feedback, he listened, challenged us and most importantly guided us to a brand story that only we could tell. He maintained control and was a true leader ensuring we worked to a successful outcome. His approach, knowledge, perspective were invaluable but what stood out to me was that he was the brand champion, helped us understand and engaged us so we connected with it. He is a brilliant communicator and when the project was completed, we were all brand champions, completely engaged and clear on why we went through the process and what it meant to our people, our customers and our future.


His work and impact went far beyond logo redesign, he helped reinvent our business and gave us an identity and purpose we could all be proud of. I would highly recommend Michael Darby if you are looking for the same outcome.


Mark Casaletto

Vice President and General Manager

Reed Construction Data, Canada

(Now CMD Group)

I had the pleasure of working with Michael when he was brought in to develop a brand strategy for Reed Construction Data. Michael is a thoughtful, creative, strategic individual with an incredible ability to get to the heart of an organization. I watched him take what was once a fragmented, disorganized and confused business and magically create a powerful message framework that our employees could rally around and our customers understood. I'd recommend Michael to any company, large or small and am certain I will have the opportunity to work with him again in the future.

Lisa Fiondella

Chief Customer Officer

Reed Construction Data

(Now CEO & Founder at reFocus Analytics)