Case study:



When I was approached by PCG in 2009 it was in the doldrums. It had a membership base of under 20,000 and its appeal lay chiefly with IT and engineering contractors who had formed its bedrock. And its subject matter was dry. It was clear that in it needed to change from a contractor base to a wider freelance audience and address some fundamentals in the way that it represented itself, not only to the outside world but to its own members…

PCG logo

Michael took on a role that many others would run a mile from, that of changing the familiar brand of an organisation of 20,000 freelancers, or in other words, people who all thought they could do better. Michael‘s articulation of his process and quality results won over a difficult audience, and provided PCG with a consistent feel around all of its many communications channels. A job well done.


Gary Sharp