Some random personal branding anecdotes (and thoughts)




Do nothing

When asked to suggest concepts for a launch logo for BMW‘s Z4, our research led us to make the rather profound recommendation of "doing nothing". They didn't need one and so we said so. (See honesty.)

Logo louts

You will probably gather as you go through this site that I am rather sensitive about the notion of just designing logos, calling them a brand and hoping that an organisation will change as a result.

I'm often heard to say that this approach is rather like putting lipstick on a gorilla…

Here‘s a few random thoughts and personal insights, just for fun. As more occur to me I‘ll put them in my blog.